• revealed the Genesis, the Santa Fe, the Elantra,
and the Sonata.
• served an internal audience with ‘Talk From The Top’.
• served as an internal broadcast for Hyundai employees.
• broadcasted live from major auto shows.

• served an internal audience with ‘Dealer Dialogue’.
• quarterly executive updates on the ongoings of the
company, ensuring the security of corporate communications.
• maintained a flat organization connecting sales employees
with their regional directors all the way to the top.

• drove new owner clinics.
• answering questions about new vehicles with
experts from inside the company.
• boosted advocacy by making new Audi drivers feel heard.
• established a closer bond between consumers and retailers
for the brand.

• revealed the Toyota Prius
• answered questions about the vehicle
• contributed to Toyota university
• helped educate new drivers in the nascent hybrid technologies
• taught about carbon footprint implications behind the best selling,
environmentally friendly vehicle.

Sponsored by Toys for Tots, HD Radio, OEM Audio Plus,
aha, and Pioneer, among others. The CDG produced 'Scion Night'
has come to be known as the largest owner event in the world
attracting over 12,000 Scion owners and 3,000 Scions.

• Created ‘Most Loved Vehicle Award Ceremony'
• Arranged for senior management of 5 major OEM’s to
personally attend ceremony and receive award.
• Elevated awareness of ‘Most Loved Vehicle’ award
and its selection methodology to:
1. OEMs
2. Automotive industry media
3. General public

• Hosting March 10th Event with Special Guest Astronaut Garrett Reisman
• Unveiling the new Cirrus SF50 Vision Jet at Hawthorne Airport
• Making Cal Air top-of-mind when choosing a 'Discovery Flight Package'
• Establishing Cal Air as Southern California's Only All-Cirrus flight training
and rental flee

• Launched two first-to-market iPad apps to improve
customers’ purchase experience
• Reinforced sales consultants’ product knowledge
with ‘tap-to-learn’ hotspots
• Shopper and Consultant apps ensured shoppers
were armed with same information as dealership staff

• Re-designed web presence with Google Analytics integration
• Created organic content strategy and implemented social media calendar
across Facebook, Instagram, Twitter, and LinkedIn
• Established paid social campaigns for Welcome Event across all platforms
• Partnered with Cirrus Manufacturer, Eureka restaurant, and Astronaut
Grossman for March 10th Welcome Event

• Leveraged iPad and iPhone technology to provide
a convenient way for dealer staff to view competitive
comparison videos
• Captured valuable usage data that drove future video
content design

• Generated 130K impressions for 'Most Loved Award Ceremony'
• Kept 10% or 38.9K viewers engaged throughout show
• Elevated awareness of award and brand on major publications
like NY Times, Wall St. Journal, KBB, Edmunds, TrueCar,
Sports Illustrated and hundreds of others

• Launched iPad app to drive increase utilization of flight school’s aircraft
• Advanced ‘gamification’ allows users to accrue points in a fun way—while completing flight training
• Provided sophisticated usage reports to CalAir management to better manage aircraft fleet

• Used organic, paid social and display advertising to generate
over 62,026 views of the Subaru 50th Anniversary Broadcast
• Maintained an engagement rate of 20% in popular websites like
theatlantic.com, slate.com, forbes.com, and huffingtonpost.com,
tuning in live from the CHI Auto Show for the 50th Anniversary
Subaru Special Edition vehicles