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DigitalManuela ReynaMarch 18, 2018March 18, 2018


INTRO ENGAGING IN MEANINGFUL DIALOGUE Digital Integrated
Communications
ACURA • Served an internal audience with ‘Dealer Dialogue.’
• Quarterly executive updates on the ongoings of the
   company, ensuring the security of corporate communications.
• Maintained a flat organization connecting sales employees
   with their regional directors all the way to the top.
What LiveConnect did with Acura
Digital Integrated
Communications
HYUNDAI • Served an internal audience with ‘Talk From The Top.’
• Served as an internal broadcast for Hyundai employees.
• Broadcasted live from major auto shows.
What LiveConnect did with Hyundai
Digital Integrated
Communications
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SUBARU • Develop and conduct virtual employee training for customer
   experience across a national retailer network.
• Produce live programs and product training videos to
   support sales consultants nationwide.
How We Support Subaru
Digital Integrated
Communications
AUDI • Drove new owner clinics.
• Answering questions about new vehicles with experts
   from inside the company.
• Boosted advocacy by making new Audi drivers feel heard.
• Established a closer bond between consumers and retailers
   for the brand.
What LiveConnect did with Audi
Digital Integrated
Communications
Watch in HD
TOYOTA • Revealed the Toyota Prius.
• Answered questions about the vehicle.
• Contributed to Toyota University.
• Helped educate new drivers in the nascent hybrid technologies.
• Taught about carbon footprint implications behind the best selling,
   environmentally friendly vehicle.
What LiveConnect did with Toyota
Digital Integrated
Communications
Suzuki • Launched two first-to-market iPad apps to improve
   customers’ purchase experience.
• Reinforced sales consultants’ product knowledge
   with ‘tap-to-learn’ hotspots.
• Shopper and Consultant apps ensured shoppers
   were armed with same information as dealership staff.
What we did for Suzuki
Digital Integrated
Communications
Suzuki Logo Suzuki iPad by CDG Suzuki iPad by CDG
CALAIR • Re-designed web presence with Google Analytics integration.
• Created organic content strategy and implemented social media calendar
   across Facebook, Instagram, Twitter, and LinkedIn.
• Established paid social campaigns for Welcome Event across all platforms.
• Partnered with Cirrus Manufacturer, Eureka restaurant, and Astronaut
   Grossman for March 10th Welcome Event.
What we did with CalAir
Digital Integrated
Communications
Toyota Toyota iPad App by CDG • Leveraged iPad and iPhone technology to provide
   a convenient way for dealer staff to view competitive
   comparison videos.
• Captured valuable usage data that drove future video
   content design.
What we did for Toyota
Digital Integrated
Communications
Toyota Logo Toyota iPad App by CDG
SV • Generated 130K impressions for 'Most Loved Award Ceremony.'
• Kept 10% or 38.9K viewers engaged throughout the show.
• Elevated awareness of award and brand on major publications
   such as NY Times, Wall St. Journal, KBB, Edmunds, TrueCar,
   Sports Illustrated and more!
What we did with Strategic Vision
Digital Integrated
Communications
CALAIR • Launched iPad app to drive increase utilization of flight school’s aircraft
• Advanced ‘gamification’ allows users to accrue points in a fun way—while completing flight training
• Provided sophisticated usage reports to CalAir management to better manage aircraft fleet
What we did for CalAir Aviation
Digital Integrated
Communications
CalAir iPad by CDG
SUBARU • Used organic, paid social and display advertising to generate
   over 62,026 views of the Subaru 50th Anniversary Broadcast.
• Maintained a live show engagement rate of 20% on popular
   websites such as theatlantic.com, slate.com, forbes.com,
   and huffingtonpost.com, during the Chicago Auto Show for
   the 50th Anniversary Subaru Special Edition Vehicles.
What we did with Subaru
Digital Integrated
Communicationsl
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Communications

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