shows, including the Detroit Auto Show, New York Auto Show,
and Chicago Auto Show.
• Vehicle reveals included: Genesis, Santa Fe, Elantra and Sonata
Experiential Marketing
in advance of live national program launch.
• Create key assets to present at national dealer meetings.
Experiential Marketing
and Pioneer, among others. The CDG produced 'Scion Night'
has come to be known as the largest owner event in the world
attracting over 12,000 Scion owners and 3,000 Scions.
Experiental Marketing
personally attend ceremony and receive award.
• Elevated awareness of ‘Most Loved Vehicle’ award
and its selection methodology to:
1. OEMs
2. Automotive industry media
3. General public
Experiential Marketing
• Unveiling the new Cirrus SF50 Vision Jet at Hawthorne Airport.
• Making CalAir top-of-mind when choosing a 'Discovery Flight Package.'
• Establishing CalAir as Southern California's Only All-Cirrus flight training
and rental fleet.
Experiential Marketing